Pinellas County, home of BVK tourism client Visit St. Pete/Clearwater, reported 5.2 million overnight visitors in 2011, a 3.8% increase over the previous year and just short of the record 5.3 million in 2007. According to executive director, D.T. Minich, four of the months were the highest visitation months ever and prospects for 2012 continue >more
The New CruisersYachts.Com
BVK knows that a company’s website is the core of their online brand. We are very excited to have just launched the brand new CruisersYachts.com The team at BVK started this project with extensive boating industry research to establish how a modern User Interface and dynamic content should apply to our audience segments. We have >more
QR Codes, Best Practices & Trends. A webchat.
Our clients have been coming to us lately with questions regarding QR codes and mobile marketing. We didn’t just get answers. We created a two part video full of expert advice. >more
Gene Simmons Proposes in Belize. Really? Belize?
It was one of the most talked about proposals of the year. Rock star Gene Simmons finally asked Shannon Tweed to marry him. And not only did he do it in front of 3 million A&E viewers on the season finale of Gene Simmons Family Jewels, but thanks to the BVK promotions team, he was >more
Come Out and Play.
In a world spinning too fast, with precious little time to enjoy the simple things, a new TV campaign for St. Pete/Clearwater taps into the pure joy of a Florida beach getaway. In “Come Out and Play,” images of kids sprinting to the beach against a swelling trumpet score are juxtaposed with a grandfatherly voice-over >more
The Agony of the Da Feet.
It’s considered the most physically punishing barefoot water ski event in the country. Footstock. The National Championship of Endurance Barefooting. And its advertising is famous inside the water ski industry. The 2011 Footstock poster from BVK is no different. Will this be the most popular Footstock poster yet? >more
100 Days of Summer
Remember back in grade school when you had to write about what you did over summer vacation? Well, if you spent it in St. Pete/Clearwater, it would be a rather long paper. In fact, there’s so much to do in St. Pete/Clearwater that BVK and SP/C created a promotion called 100 Days of Summer. Photo-heavy >more
BVK and MasterCraft doing it’s part to fight unhealthy addictions.
It’s official. Now you can satisfy your MasterCraft app-etite wherever you go with MasterCraft’s brand new iPhone app. You can check out the new crop of 2011 boat models, complete with wake views and incredible video tours of all the latest innovations onboard. There’s direct contact from MasterCraft’s Facebook and Twitter feeds. And there’s a >more
Blazing a New Trail with Lonely Planet.
BVK may have just pulled off the coup of the year, when it brokered a deal for tourism mega-brand, Lonely Planet to partner with the Beaches of Fort Myers-Sanibel. It is the first time that the world-reknowned travel publisher, has ever partnered with a Destination Marketing Organization (DMO). As a part of the strategic alliance, >more
Billboard Mystery Revealed.
They’ve kept Kansas City residents guessing for weeks. A series of simple white billboards with words like, “impossible,” “hopeless” and “unbelieveable,” across them. The mystery finally ended February 10 when it was revealed that campaign is all part of an effort to rebrand St Luke’s Health System, and re-establish their position as the area’s clinical >more
