We all know the conventions of travel advertising. Sunbathers on beaches. Kids collecting seashells. Couples hand in hand. But for Florida’s St. Pete/Clearwater area, BVK has launched a decidedly different campaign. Featuring a curious collection of “ambassadors,” from pirates, fire breathers and Scottish highlanders, to sponge divers and even Salvador Dali, the campaign aims to show visitors some of the highlights that await beyond the award-winning beaches. The colorful characters can be found in in print, TV and transit ads.
