While QR codes are becoming more common these days, BVK is one of the first to turn these generic black and white inkblots into something approaching a work of art. Using nearly 100 photos shot for St. Pete/Clearwater, BVK worked with 2ergo, a custom QR design firm in Washington, D.C. to push the boundaries. The use of color photography in QR Codes is breakthrough, and required a careful arrangement and balance of contrast to ensure its functionality. But by using a montage of photos, BVK simultaneously gives viewers a picture postcard tour of the destination. The posters were created to promote a contest for St. Pete/Clearwater. Users who scan the image with their cameras can connect with SPC’s website, where they can instantly fill out an entry and learn more about the destination.
Love your campaign. Smart use of QR codes. If you haven’t heard of us, check out our Gate Scapes on medicayoutdoor.com.
Your campaign would look great on our Gates and oh by the, they’re all street level so the QR codes will work. Cell phones don’t work in the NYC subway!