While QR codes are becoming more common these days, BVK is one of the first to turn these generic black and white inkblots into something approaching a work of art. Using nearly 100 photos shot for St. Pete/Clearwater, BVK worked with 2ergo, a custom QR design firm in Washington, D.C. to push the boundaries. The use of color photography in QR Codes is breakthrough, and required a careful arrangement and balance of contrast to ensure its functionality. But by using a montage of photos, BVK simultaneously gives viewers a picture postcard tour of the destination. The posters were created to promote a contest for St. Pete/Clearwater. Users who scan the image with their cameras can connect with SPC’s website, where they can instantly fill out an entry and learn more about the destination.