BVK may have just pulled off the coup of the year, when it brokered a deal for tourism mega-brand, Lonely Planet to partner with the Beaches of Fort Myers-Sanibel. It is the first time that the world-reknowned travel publisher, has ever partnered with a Destination Marketing Organization (DMO). As a part of the strategic alliance, Lonely Planet has created a customized guidebook, along with new destinations videos and a mobile app. This deal is likely to set off a new trend among DMO’s, using third party publishing companies to give travelers a more unfiltered view of their destinations. Response for the guidebook and the app has skyrocketed.
