In a world spinning too fast, with precious little time to enjoy the simple things, a new TV campaign for St. Pete/Clearwater taps into the pure joy of a Florida beach getaway. In “Come Out and Play,” images of kids sprinting to the beach against a swelling trumpet score are juxtaposed with a grandfatherly voice-over advising children to enjoy their youth, to “run free” and “be childish.”
In “Promises,” couples are encouraged to rediscover romance on the beach, where we can “abandon our routines,” dance by half-light” and “keep all of our promises.” The spots were filmed in locations throughout the area to feel cinematic, dreamlike and voyeuristic.
