BVK knows that a company’s website is the core of their online brand. We are very excited to have just launched the brand new CruisersYachts.com The team at BVK started this project with extensive boating industry research to establish how a modern User Interface and dynamic content should apply to our audience segments.
We have added many new features & functions to reflect a modern web savvy consumer base.
“The new site looks super, someone did a lot of research into what boaters are looking for”.
-John Armstrong, Canadian Yachting
“Absolutely a home run!!!!
Really a great layout and perfectly in line with what boaters tell us they want to see on a builders site – and trust me when I say we get A LOT of comments about builder sites from boaters”.
-Chris Hughes, BoatTest.com
Just like their luxurious yachts we have redesigned the website to focus on elegant simplicity. Our “Featured” content area houses higher resolution photographs and can be updated to showcase new boats, promotions, events, or brand messages. This space helps us immediately engage the potential customer with strong brand messaging and provides up-to-date information.
In addition, we have integrated a new approach to interface design which we comically refer to as “sneak previews & snacks”. This intuitive style of web design provides viewers with quick relevant information. As opposed to a classic web interface where a user has to click through multiple links and buttons to find the content they are looking for, this progressive approach offers customers dynamic feedback and previews of the information they are seeking without leaving the page.