No matter how you chose to celebrate New Year’s Eve, chances are it wasn’t quite as exciting as what Levi LaVallee was up to. As millions around the globe were toasting strangers with warm champagne, SnoCross star and X-Games Gold Medalist Levi LaVallee was soaring 412 feet over San Diego’s Embarcadero Marina Park to set a new World Record for snowmobile distance jumping.
This incredible jump was featured in the live ESPN special Red Bull: New Year. No Limits. And as Levi launched his sled off the ramp, he was also launching his team’s partnership with a new sponsor, Mystik Lubricants. An alliance made possible by BVK. Though none of us had any doubts going in to the jump, we were nonetheless relieved that Levi came back to Earth safely and was able to show the world what’s possible with engine oils and lubricants specifically formulated for your machine.
This event also gave Mystik the opportunity to introduce their bold new branding campaign. Tagged “Lubrication Domination”, this effort targets specific users of outboard marine engines, personal watercrafts, ATVs, on-road trucking fleets, agricultural equipment, and of course, snowmobiles. So no matter what your passion, Mystik is there to help you dominate.
Suffice to say, Levi’s 412-foot leap did just that, crushing the previous world record of 361 feet by over 50 feet. Domination indeed.