Prom-goers in Milwaukee got a big surprise this past April at four local prom dress stores. While shopping for the big night’s gown, teens and their parents got a dose of reality in the form of pregnant mannequins. Tags on the pregnancy gowns carried a simple message. A prom date is better without a due date. The participating stores were located on Milwaukee’s near North and South sides. An hispanic version of the mannequin tags was also used. The goal of the effort, funded by the United Way of Greater Milwaukee, is simply to get teens to think twice about the potential consequences of having sex on prom night.
