Can you manage time around cheer practice and prenatal doctor visits? Think you’ll have time to play a quick game of basketball in between diaper changes? These are a few of the questions Serve asked teens to think about in their latest campaign showing how having a baby as teen can change their entire life right now. The ads depict a high school basketball player and cheerleader in action, both with a baby attached to them along with the message “Think your life won’t change with a baby?” The ads were strategically placed at bus shelters in areas with the highest teen pregnancy rates and are a part of Milwaukee’s long-running teen pregnancy prevention effort. Photographer Jeff Salzer shot the campaign with help from Running Rebels and Northside Cheerleading .
