In one of its most ambitious marketng campaigns ever, Serve announced at the United Way Women’s Luncheon, that it would launch a year long social media effort, sharing video messages of 100 Milwaukee women who will offer their advice, and experience with other moms and moms-to-be. The collaborative effort was funded by the CDC in Atlanta in partnership with the University of Wisconsin-Milwaukee Zilber School of Public Health, as well as the City of Milwaukee Health Department and Serve.
The campaign involves Serve posting a video on youtube every 3 days for the next year and share on Facebook. The effort is the first of its kind taking on the infant mortality problem in the City of Milwaukee using primarily social media.
