BVK helped turned around the image of the midwest’s largest technical college, MATC, from a school of “last resort” and a “fifth year high school” into a respected college that stands for pride. Facing seemingly insurmountable obstacles-decades of negative perceptions about the brand – BVK reframed the discussion about two year college, by challenging the very definition of what “smart is.” Repositioning MATC students as more focused, and more willing to sacrifice to get their degree. And redefining 2-year college as a more efficient, and cost-effective education.
BVK helped turned around the image of the midwest’s largest technical college, MATC, from a school of “last resort” and a “fifth year high school” into a respected college that stands for pride. Facing seemingly insurmountable obstacles-decades of negative perceptions about the brand – BVK reframed the discussion about two year college, by challenging the very definition of what “smart is.” Repositioning MATC students as more focused, and more willing to sacrifice to get their degree. And redefining 2-year college as a more efficient, and cost-effective education.
