Talk about throwing down the marketing gauntlet. Lifebridge health did something few brands would have the guts to do. Challenge one of the world’s most reknown academic medical centers (Johns Hopkins) for superiority right in its own backyard. So instead of trying to compete on a technological level, BVK positioned the Lifebridge Brain and Spine Center as the place to go to put an end to their frustration and confusion and finally gives them answers. Answers that give them the opportunity to live again. Something that patients have done in droves since the opening of the new center.
