There are a lot of ways to demonstrate hope and healing in a tv spot. For Avera Health, in South Dakota, BVK took a rather surprising approach-giving new meaning to the term “emotional advertising.” To launch the opening of their new Cancer Center, BVK produced three riveting tv spots, each opening on a scene of women and men crying. The powerful spots, which lead viewers to first think something tragic had happened, quickly reveal that each person is crying tears of joy because each has discovered they are now in remission, thanks to the help of Avera.
This is powerful health care advertising – excellent creative and impactful messages.