For two weeks, residents all over Cape Girardeau Missouri saw some curious billboards around town. Businessmen and women in unusual positions at work. Only they weren’t touting the latest yoga technique, but a better solution to back pain. The attention-getting campaign, for Southeast Missouri Hospital, also featured a tv spot, newspaper and online banner ads. All directing consumers to SoutheastMissouriHospital.com where they could go to find a doctor and learn more about SEMH’s advanced spine procedures. 
