Salvador Dali was one eccentric dude. So if you’re going to promote a museum devoted to his art, the canvas is wide open (so to speak). Hence the appearance of this ginormous 3-D mustache billboard in downtown St. Petersburg. Carved out of foam and bolted from behind, the ‘stache is a teaser to pique interest in the new Dali Museum opening in January. A museum dubbed by AOL as the only museum in the entire US that is a “must see” before you die. Not surprisingly, it generated instant media coverage in the area and more than a few traffic slowdowns. Weird and attention-getting, just like a certain Spanish artist we know.
