On the surface, vein removal might not seem like a very sexy healthcare service line to market. Especially with a limited budget. But when Southeast Missouri Hospital asked BVK to draw attention to their vein removal services, the team saw it as an opportunity to do something unique. So they looked beyond traditional marketing tactics and created a message guaranteed to capture the attention of women. The idea? Hang sets of gorgeous legs in places that women frequent and where they would be exposed to a dissatisfying image of what their own legs look like. Places like changing rooms in malls, or the gym where their legs would be fully visible to closer inspection.
The eye-catching installations encourage women to “Change into a fresh pair of legs.” and encourage women to call to schedule a consultation.
