Like everyone else in the watersports category, MasterCraft Boats knew they had to provide a 2011 product line catalog to dealers and prospective buyers. But they also knew they hadn’t become the world-class leader in competition towboats by living like, well, everyone else. So it was only fitting that the catalog of this category leader should be just as progressive.
BVK took that knowledge to heart. Approaching the annual catalog project, instead, like a magazine. Something that wasn’t skimmed through and discarded. Something that had articles, athlete profiles, and editorial content about the lifestyle that is MasterCraft. Something that could live on the coffee tables of brand lovers and water sports enthusiasts for the length of the season. Most importantly, it gave an aspirational peek into the exclusive club of champions that ride behind the best.