The CITGO brand is all about being locally-owned and doing good in the communities they live in. So what better way to engage its customers on a deeper, more meaningful level than to create a program that rewards people who give back to their communities through public service. So BVK developed the idea of CITGO “fueling good.” The promotional effort centers around the website, FuelingGood.com, where people go to share stories of how they do good in their communities. The winning entries receive free gas. To date, tens of thousands of dollars in free gas have been awarded to individuals and groups that “fuel the good” in their communities.
