While diabetes continues to rise in America, diabetes organizations continue to stick their heads in the sand about the importance of educating the public about the potentially devastating affects of diabetes. All while medical instrument companies flood the airwaves with ads touting products that manage your diabetes simply. Serve decided to listen to the University of Chicago researchers and put out messaging that creates urgency for the diabetes problem in the United States. Serve created a website called DiabetesIsNoPicnic.org. They also created a controversial PSA intended to be passed on by parents online.
