A Little Bird Told Us To Do It

As the entire for-profit education category nationwide continues to slump, one college brand is soaring. Thanks in large part to a branding campaign from BVK that uses a couple of birds, named Blue and Goldie to tell their story.

The one of a kind campaign is a bold departure from the way schools typically market to prospective students. Launched originally as a simple animated TV spot featuring these two feathery friends as the iconic symbols of caring for upstart brand, Carrington College. The birds, which became an overnight sensation among students, quickly developed lives and personalities of their own. They soon began appearing in print, web banners and outdoor as well as a social media campaign. You can even follow @BlueCC and @GoldieCC on Twitter. Yes, no surprise that they tweet.

While enrollment at the majority of schools is down for the year, the Wall Street Journal reports that its subsidiary Carrington College is one of the company’s lone bright spots, up 17% year over year.

January 7, 2013

December 6, 2012

November 20, 2012

October 19, 2012

The Bigger the Feet, the Better the Poster.

The latest in the now infamous series of posters promoting the National Championships of Endurance Barefooting, Footstock, has been launched. This year, the advantage of good genetics is the focus of the highly popular poster series that is annually featured in Water Ski Magazine. The campaign feature toddlers with gigantic feet as the main visulas, with headlines like, “It takes big balls, too.” Footstock is the largest and most prestigiuous endurance barefoot water ski championship in the world. The quirky event with a cult-following was co-founded by BVK Creative Director, Gary Mueller in the late 80′s and has even been written about by the New York Times. BVK did the first poster campaign in 1991, and they are still doing them today. The event features hundreds of the best barefooters from around the U.S., Canada, New Zealand and even, South Africa.

Gym Bag or Diaper Bag? Serve shows teens consequences of teen pregnancy.

Can you manage time around cheer practice and prenatal doctor visits? Think you’ll have time to play a quick game of basketball in between diaper changes? These are a few of the questions Serve asked teens to think about in their latest campaign showing how having a baby as teen can change their entire life right now. The ads depict a high school basketball player and cheerleader in action, both with a baby attached to them along with the message “Think your life won’t change with a baby?” The ads were strategically placed at bus shelters in areas with the highest teen pregnancy rates and are a part of Milwaukee’s long-running teen pregnancy prevention effort. Photographer Jeff Salzer shot the campaign with help from Running Rebels and Northside Cheerleading .

August 26, 2012

Women2Women Campaign To Use Social Media to Reach Inner City Moms

In one of its most ambitious marketng campaigns ever, Serve announced at the United Way Women’s Luncheon, that it would launch a year long social media effort, sharing video messages of 100 Milwaukee women who will offer their advice,  and experience with other moms and moms-to-be. The collaborative effort was funded by the CDC in Atlanta in partnership with the University of Wisconsin-Milwaukee Zilber School of Public Health, as well as the City of Milwaukee Health Department and Serve.

The campaign involves Serve posting a video on youtube every 3 days for the next year and share on Facebook. The effort is the first of its kind taking on the infant mortality problem in the City of Milwaukee using primarily social media.

Pregnant Mannequins Pop Up At Local Prom Dress Stores.

Prom-goers in Milwaukee got a big surprise this past April at four local prom dress stores. While shopping for the big night’s gown, teens and their parents got a dose of reality in the form of pregnant mannequins. Tags on the pregnancy gowns carried a simple message. A prom date is better without a due date. The participating stores were located on Milwaukee’s near North and South sides. An hispanic version of the mannequin tags was also used. The goal of the effort, funded by the United Way of Greater Milwaukee, is simply to get teens to think twice about the potential consequences of having  sex on prom night.