They are the largest not-for-profit, faith-based healthcare system in Nebraska and SW Iowa and they’re on a mission to make healthcare more practical, more comfortable and more accessible. To help them launch their new brand, BVK created an epic anthem tv spot showing how Alegent Health thinks differently than any other health system in the region.
St. Pete/Clearwater Reports Near Record Tourism Numbers.
Pinellas County, home of BVK tourism client Visit St. Pete/Clearwater, reported 5.2 million overnight visitors in 2011, a 3.8% increase over the previous year and just short of the record 5.3 million in 2007. According to executive director, D.T. Minich, four of the months were the highest visitation months ever and prospects for 2012 continue to look good.
Is the QR Code Failing?
QR Codes. It seems every advertiser wants them on their ads. But few understand how they are best used or their real value.
Sean Cummings has an interesting take in this article on why QR Codes aren’t working and how they can be redeemed.
The New CruisersYachts.Com
BVK knows that a company’s website is the core of their online brand. We are very excited to have just launched the brand new CruisersYachts.com The team at BVK started this project with extensive boating industry research to establish how a modern User Interface and dynamic content should apply to our audience segments.
We have added many new features & functions to reflect a modern web savvy consumer base.
“The new site looks super, someone did a lot of research into what boaters are looking for”.
-John Armstrong, Canadian Yachting
“Absolutely a home run!!!!
Really a great layout and perfectly in line with what boaters tell us they want to see on a builders site – and trust me when I say we get A LOT of comments about builder sites from boaters”.
-Chris Hughes, BoatTest.com
Just like their luxurious yachts we have redesigned the website to focus on elegant simplicity. Our “Featured” content area houses higher resolution photographs and can be updated to showcase new boats, promotions, events, or brand messages. This space helps us immediately engage the potential customer with strong brand messaging and provides up-to-date information.
In addition, we have integrated a new approach to interface design which we comically refer to as “sneak previews & snacks”. This intuitive style of web design provides viewers with quick relevant information. As opposed to a classic web interface where a user has to click through multiple links and buttons to find the content they are looking for, this progressive approach offers customers dynamic feedback and previews of the information they are seeking without leaving the page.
QR Codes, Best Practices & Trends. A webchat.
Our clients have been coming to us lately with questions regarding QR codes and mobile marketing. We didn’t just get answers. We created a two part video full of expert advice. In part one of two, Patrick Donnelly, mobile solutions architect and QR code expert, chats with BVK’s interactive strategist, Nicolas Gagliano. Topics include everything from best practices for QR code campaigns to common mobile marketing mistakes. Knowing what sets a QR campaign apart from the rest of the competition is crucial. Donnelly believes in the future of mobile marketing. If you want to be a part of it, understanding more about QR marketing potential is a good place to start.
Gene Simmons Proposes in Belize. Really? Belize?
It was one of the most talked about proposals of the year. Rock star Gene Simmons finally asked Shannon Tweed to marry him. And not only did he do it in front of 3 million A&E viewers on the season finale of Gene Simmons Family Jewels, but thanks to the BVK promotions team, he was able to do it in Belize, as a part of an effort to promote tourism there. It was called the “Belize in Love” promotion and it used the show’s much-anticipated finale to launch the Vacation Giveaway sweepstakes that was similar to the trip Gene took Shannon on. Gene Simmons and Shannon Tweed tweeted about the sweepstakes during the show to over 300,000 followers, generating over 5000 new fans of the Belize Vacation Facebook page in 24 hours. The promotion was so successful in generating buzz about Belize, that the search term “Belize” shot to #1 on Google Trends July 26th. And thanks to the mainstream magazine coverage of the Gene Simmons proposal, Belize saw an immediate 5% increase in Online Share of Voice amongst Belize competitors. Check out the episode for yourself. http://www.aetv.com/gene-simmons-family-jewels/video/?bcpid=760214894001+&bclid=940020353001&bctid=1080912765001
