BVK News
All posts related to BVK-specific news.
Billboard Mystery Revealed.
They’ve kept Kansas City residents guessing for weeks. A series of simple white billboards with words like, “impossible,” “hopeless” and “unbelieveable,” across them. The mystery finally ended February 10 when it was revealed that campaign is all part of an effort to rebrand St Luke’s Health System, and re-establish their position as the area’s clinical >more
St Luke’s Campaign Gets “Super” Kick-Off.
The Super Bowl. It was a fitting launch pad for the effort to rebrand Kansas City’s top Health System. Not only did the big game prove to be one of the best in history, but it gave St.Luke’s Health System the chance to make a bold statement on the world’s biggest advertising stage. And a statement >more
Yo Adrian.
Congratulations to the Beaches of Fort Myers-Sanibel on winning a 2010 Platinum Adrian award for best “Destination Advertising Campaign” in the world. The campaign, which included TV , print, outdoor, rich media banners and mobile/social marketing components, was chosen from over 1,000 entries from around the globe. Adrian awards are one of the most coveted >more
Who says QR Codes have to be boring?
While QR codes are becoming more common these days, BVK is one of the first to turn these generic black and white inkblots into something approaching a work of art. Using nearly 100 photos shot for St. Pete/Clearwater, BVK worked with 2ergo, a custom QR design firm in Washington, D.C. to push the boundaries. The >more
Catalog, Schmatalog.
Like everyone else in the watersports category, MasterCraft Boats knew they had to provide a 2011 product line catalog to dealers and prospective buyers. But they also knew they hadn’t become the world-class leader in competition towboats by living like, well, everyone else. So it was only fitting that the catalog of this category leader should >more
In Healthcare, it pays to have connections.
A lot of health systems talk about the value of being connected. Few have found a compelling way to demonstrate that connection visually. For Avera Health, BVK produced an epic :60 spot showing employees from different hospitals, clinics and specialties all moving seamlessly from scene to scene within the health system. The message being that >more
Investing in our children’s health.
A child’s health is one of the most important factors in determining their growth and development as an adult. BVK and Serve teamed up to shoot a series of children’s PSA’s that remind parents to think about the health of their children and be proactive in noticing health changes. The spots, which were filmed for >more
Strong Babies Invade Milwaukee.
A baby doing one-armed pushups on a billboard is quite a sight. The iconic visual is just the first in what will be many strong baby ads that will appear across the city over the next year. The campaign is the result of a partnership between Serve and the Milwaukee Health Department to lower the >more
What’s the Holiday Season Without a Talking Manatee?
First there was Monk-E-Mail for Career Builder. Then Elf Yourself for Office Max. Now Manatee Message is making it’s way into America’s inboxes just in time for the holidays. The latest viral effort from BVK is on behalf of the Beaches of Fort Myers and Sanibel. The website, dubbed ManateeMessage.com, allows visitors to send funny >more
There’s Nothing Like the Surreal Thing.
Salvador Dali was one eccentric dude. So if you’re going to promote a museum devoted to his art, the canvas is wide open (so to speak). Hence the appearance of this ginormous 3-D mustache billboard in downtown St. Petersburg. Carved out of foam and bolted from behind, the ‘stache is a teaser to pique interest >more
