Financial News
All posts related to financial industry marketing.
Regional Banks Perceived As “Neither Fish nor Fowl”
Respondents in a quantitative online financial study bvk recently conducted typically classify banks as either national or community/local banks, bypassing a regional bank designation completely. BVK’s proprietary research found that regional banks are caught between two ends of a continuum in the minds of consumers. When given definitions of various banks and then asked a >more
Building Committed Customer Relationships in a Promiscuous World
In this new era of financial change, long term bank growth and profitability hinge on the ability to attract and retain loyal customers. However, this is made all the more difficult when consumers are continuously fragmenting their business across several different financial institutions. According to the results of an online banking survey recently conducted by >more
Who has the most affinity for regional?
To compete in the new business model of a more value based structure, BVK found through our proprietary research that banks need to be “more things to fewer people.” The raging competitive battles and shifting of accounts suggest the need to do more with segmentation models beyond applying demographic and product usage. This transformation points >more
BVK Completes Breakthrough Regional Banking Study
BVK recently completed an independent online study on the impact today’s changes will have on regional banks and their customers. This study drove us to then create a presentation on its implications called the Sea of Change, Navigating Your Regional Bank Towards Your Most Valuable Customers, where powerful secondary and syndicated research were combined with >more
