Health Care News
All posts related to health care marketing.
Taking the Scary Out of Hospital Stays for Kids.
Kids can imagine all sorts of things when it comes to hospitals. A new print campaign from The Children’s Hospital at OU Medicine seeks to inject a dose of comforting relief to kids and their parents. The ads highlight the hospital’s kid-centered approach and explain how specialists work to carefully explain procedures and address every >more
A Common Sense Approach to Healthcare.
They are the largest not-for-profit, faith-based healthcare system in Nebraska and SW Iowa and they’re on a mission to make healthcare more practical, more comfortable and more accessible. To help them launch their new brand, BVK created an epic anthem tv spot showing how Alegent Health thinks differently than any other health system in the >more
Billboard Mystery Revealed.
They’ve kept Kansas City residents guessing for weeks. A series of simple white billboards with words like, “impossible,” “hopeless” and “unbelieveable,” across them. The mystery finally ended February 10 when it was revealed that campaign is all part of an effort to rebrand St Luke’s Health System, and re-establish their position as the area’s clinical >more
St Luke’s Campaign Gets “Super” Kick-Off.
The Super Bowl. It was a fitting launch pad for the effort to rebrand Kansas City’s top Health System. Not only did the big game prove to be one of the best in history, but it gave St.Luke’s Health System the chance to make a bold statement on the world’s biggest advertising stage. And a statement >more
In Healthcare, it pays to have connections.
A lot of health systems talk about the value of being connected. Few have found a compelling way to demonstrate that connection visually. For Avera Health, BVK produced an epic :60 spot showing employees from different hospitals, clinics and specialties all moving seamlessly from scene to scene within the health system. The message being that >more
Investing in our children’s health.
A child’s health is one of the most important factors in determining their growth and development as an adult. BVK and Serve teamed up to shoot a series of children’s PSA’s that remind parents to think about the health of their children and be proactive in noticing health changes. The spots, which were filmed for >more
BVK Wins 3 Worldwide Healthcare Clios. Most of U.S. agencies.
The Clios are the healthcare industry’s most prestigious award show. BVK was of only 33 agencies from across the globe to win a CLIO this past October in New York City. And BVK was the only U.S. agency to take home 3 Clios. Congratulations to Lifebridge Health, Southeast Missouri Hospital and the City of Milwaukee Health >more
Avera “Fire” Voted Best Healthcare Spot of 2009.
BVK had another great showing at this year’s 27th annual national Healthcare Advertising Awards, taking home 33 awards – more than any other ad agency. The list includes 14 golds, 6 silvers, 4 bronze and 8 merits. But the spot that took home a Best of Show was the popular Avera “Fire” TV spot. The >more
The spots that made men cry.
There are a lot of ways to demonstrate hope and healing in a tv spot. For Avera Health, in South Dakota, BVK took a rather surprising approach-giving new meaning to the term “emotional advertising.” To launch the opening of their new Cancer Center, BVK produced three riveting tv spots, each opening on a scene of >more
Tell the Story Naked.
To most men, the prospect of getting a prostate exam is not appealing. So how do you convince men to get this important annual test that could save their life? Show how fast and painless it is in a way they would never expect. That’s exactly what BVK did when they teamed up with Avera >more
