Health Care News

All posts related to health care marketing.

Tell the Story Naked.

To most men, the prospect of getting a prostate exam is not appealing. So how do you convince men to get this important annual test that could save their life? Show how fast and painless it is in a way they would never expect. That’s exactly what BVK did when they teamed up with Avera >more

That’s one Smoking Billboard.

That’s one Smoking Billboard.

There are a lot of ways to get people’s attention in outdoor. A smoking billboard however, is not something drivers see everyday. For two days, people honked, stopped and craned their necks to get a better look at the board everyone was talking about in Sioux Falls, SD. The billboard campaign, for Avera Health, was >more

You Da’ Man, Joel

You Da’ Man, Joel

Congratulations to BVK’s healthcare guru, Joel English on his being awarded the Society for Healthcare Strategy and Market Development’s Highest Award. Joel received the 2010 Award for Individual Professional Excellence this past September at the Society’s annual conference in Chicago. The award recognizes innovators in the field of healthcare marketing.  Be sure to give Joel a >more

A Campaign With Legs.

A Campaign With Legs.

On the surface, vein removal might not seem like a very sexy healthcare service line to market. Especially with a limited budget. But when Southeast Missouri Hospital asked BVK to draw attention to their vein removal services,  the team saw it as an opportunity to do something unique. So they looked beyond traditional marketing tactics >more

Branding a Hospital on the Inside.

Branding a Hospital on the Inside.

Academic medical centers are typically great at advancing medicine and pioneering new surgical procedures, but aren’t very good at telling their story in a way that the average consumer can relate to. For OU Medicine in Oklahoma, there was no shortage of medical firsts to tout. But making them understandable to the average consumer was >more

When laughter is the best medicine.

When laughter is the best medicine.

Mention the word “colonoscopy” to any man and you are sure to get a cringe. So imagine how daunting the task seems to creative when asked to increase the number of colon cancer screenings in a market by double digits. But that’s exactly what BVK did when they launched what is arguably the most unique >more

“Mommy, why is that man hanging upside down?”

“Mommy, why is that man hanging upside down?”

For two weeks, residents all over Cape Girardeau Missouri saw some curious billboards around town. Businessmen and women in unusual positions at work.  Only they weren’t touting the latest yoga technique, but a better solution to back pain. The attention-getting campaign, for Southeast Missouri Hospital, also featured a tv spot, newspaper and online banner ads. >more

Giant Polyps in the Mall?

Giant Polyps in the Mall?

It’s not something you see every day while shopping. Giant polyps at the mall. But that’s exactly what shoppers saw this past March in Cape Girardeau as they shopped at the West Park Mall. The 8 foot high polyp art was part of an effort to bring awareness for colon cancer month and the importance >more

A Breast Cancer Campaign Featuring Men?

It may be one of the most compelling and unique breast cancer campaigns in the country. Men telling the women in their lives, that if they love them, they’ll get a yearly mammogram. The approach, developed by Serve, which is the antithesis of the happy, warm and fuzzy, “pink” approach, instead uses guilt and fear >more

Ode to the Brain.

Talk about throwing down the marketing gauntlet. Lifebridge health did something few brands would have the guts to do. Challenge one of the world’s most reknown academic medical centers (Johns Hopkins) for superiority right in its own backyard.  So instead of trying to compete on a technological level, BVK positioned the Lifebridge Brain and Spine >more