Industry News

All posts related to advertising and marketing.

Sara Meaney Visits Outdoor Retailer’s Summer Market

Sara Meaney Visits Outdoor Retailer’s Summer Market

BVK’s Managing Director Sara Meaney is bringing her wits and wisdoms to Outdoor Retailer’s Summer Market 2014 in Salt Lake City on 8/8. The rules of social media have changed as it becomes more and more of a paid platform, impacting engagement, frequency and content production models. And in order to reach and interact with >more

BVK Sweeps the PRSA Paragon Awards

BVK Sweeps the PRSA Paragon Awards

We are incredibly excited to announce that BVK took home a grand total of 11 top PR and social media honors – 3 Excellence Awards and 8 Merit – in today’s PRSA Paragon Awards for work on Guitars for Vets, New Mexico Health Insurance Exchange, Funjet Vacations, United Way of Greater Milwaukee and Foresters. Check >more

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Is the QR Code Failing?

Is the QR Code Failing?

QR Codes. It seems every advertiser wants them on their ads. But few understand how they are best used or their real value. Sean Cummings has an interesting take in this article on why QR Codes aren’t working and how they can be redeemed. >more

When is the Best Time to Post on Facebook?

When is the Best Time to Post on Facebook?

Your business hours might be 9-5. But if you think that’s the best time to reach your customers on Facebook, you might be missing some huge opportunities. New research from Buddy Media recently reported on the best times to post on Facebook. Their findings may surprise you. http://mashable.com/2011/04/06/facebook-engagement-data/ >more

What too much coffee can lead to.

What too much coffee can lead to.

Check out the street art installation of the Mona Lisa made entirely of cups of coffee. 3064 cups of coffee to be exact. It was created for the Rocks Aroma Festival in Sydney, Australia. Each cup was filled with varying amounts of milk to create the shading of the painting. Pretty cool. >more

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Hey QR Junkies. Here’s What’s Next.

Hey QR Junkies. Here’s What’s Next.

It’s called NFC. And it’s halfway between an RFID and a QR code. Google is going to be pushing it big this year. Check it out. http://gizmodo.com/5707321/what-is-near+field-communication >more

Top 10 Interactive Sites of the Last Decade.

The One Club invited some of the top digital creatives to cull the best interactive work from from the past decade of One Show Interactive winners. These are their Top Ten. >more

Hit and Run? Luckily these Drivers get Off with Just a Warning.

Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections. The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West >more