Non-Profit News
Every year, BVK donates a portion of their profits to helping create awareness for non-profit causes. Through their non-profit agency, Serve, the country’s first, all-volunteer, non-profit ad agency, BVK has created over 50 behavior-changing campaigns for issues ranging from teen pregnancy, infant mortality and shaken baby syndrome, to child sexual abuse, foster care and teen homelessness. Since 2002, BVK had donated over $15 million in time and services to put these little known causes on the map. To learn more about Serve or to volunteer, go to ServeMarketing.org.
Gym Bag or Diaper Bag? Serve shows teens consequences of teen pregnancy.
Can you manage time around cheer practice and prenatal doctor visits? Think you’ll have time to play a quick game of basketball in between diaper changes? These are a few of the questions Serve asked teens to think about in their latest campaign showing how having a baby as teen can change their entire life right >more
Women2Women Campaign To Use Social Media to Reach Inner City Moms
In one of its most ambitious marketng campaigns ever, Serve announced at the United Way Women’s Luncheon, that it would launch a year long social media effort, sharing video messages of 100 Milwaukee women who will offer their advice, and experience with other moms and moms-to-be. The collaborative effort was funded by the CDC in Atlanta >more
Pregnant Mannequins Pop Up At Local Prom Dress Stores.
Prom-goers in Milwaukee got a big surprise this past April at four local prom dress stores. While shopping for the big night’s gown, teens and their parents got a dose of reality in the form of pregnant mannequins. Tags on the pregnancy gowns carried a simple message. A prom date is better without a due date. The participating stores >more
Graphic New Serve Ads Spur National Debate on Safe Sleep.
On the same day City of Milwaukee officials announced it’s goal to reduce infant mortality by 10%, Serve launched it’s most provocative co-sleeping ad campaign yet. The shocking ads, which show an infant sleeping in an adult bed next to a butcher knife with the headline, “Your baby sleeping with you can be just as >more
Fake Movie, 2028, Punks Teens With Powerful Message.
It may be the most surprising and aggressive online teen pregnancy prevention message Serve has ever launched. And it has gotten teens all over the city going online and on social networking sites to find out what it’s all about. But the movie promotion for the seemingly real, teen suspense thriller, called 2028 is nothing >more
Strong Babies Invade Milwaukee.
A baby doing one-armed pushups on a billboard is quite a sight. The iconic visual is just the first in what will be many strong baby ads that will appear across the city over the next year. The campaign is the result of a partnership between Serve and the Milwaukee Health Department to lower the >more
Inner City Men Use Social Media to “Get At You.”
It is one of the biggest “inner city” social media efforts Milwaukee has ever seen. Serve and 25 volunteers spent a day at the Fatherhood Initiative Summit, shooting over 140 positive videos from Milwaukee men urging other young men to take responsibility for their actions. Their advice ranged from the importance of being a good >more
Tell the Story Naked.
To most men, the prospect of getting a prostate exam is not appealing. So how do you convince men to get this important annual test that could save their life? Show how fast and painless it is in a way they would never expect. That’s exactly what BVK did when they teamed up with Avera >more
The Provocateur.
When he’s not making national headlines for his gulf oil spill work or creating a stir with smoking billboards or news anchors taking live prostate exams, BVK’s own executive Creative Director, Gary Mueller is helping underserved non-profits make a name for themselves right here in Milwaukee. As the Founder of Serve, the country’s only all-volunteer >more
Serve puts mattresses on the street to combat co-sleeping.
After a record number of co-sleeping deaths rocked the City of Milwaukee in the first part of 2010, Serve decided to take their message of safe sleep education to the streets. The bold new guerilla campaign featured mattresses emblazoned with large orange babies, lining the median strips of busy inner city streets. The mattresses carried >more
