Tourism News
All posts related to tourism marketing.
Winter Forecast: Sunny and Shiver-Free.
Bundled up or oiled up? That’s a choice St. Pete/Clearwater offers this winter as the holidays yield to endless cold, grey days. The geo-targeted campaign includes New York and Chicago, with media placed within subways, inside trains and on city buses to remind cold-weather sufferers that sunny skies, warm beaches, and outdoor adventure are just a short >more
St. Pete/Clearwater Reports Near Record Tourism Numbers.
Pinellas County, home of BVK tourism client Visit St. Pete/Clearwater, reported 5.2 million overnight visitors in 2011, a 3.8% increase over the previous year and just short of the record 5.3 million in 2007. According to executive director, D.T. Minich, four of the months were the highest visitation months ever and prospects for 2012 continue >more
Gene Simmons Proposes in Belize. Really? Belize?
It was one of the most talked about proposals of the year. Rock star Gene Simmons finally asked Shannon Tweed to marry him. And not only did he do it in front of 3 million A&E viewers on the season finale of Gene Simmons Family Jewels, but thanks to the BVK promotions team, he was >more
Come Out and Play.
In a world spinning too fast, with precious little time to enjoy the simple things, a new TV campaign for St. Pete/Clearwater taps into the pure joy of a Florida beach getaway. In “Come Out and Play,” images of kids sprinting to the beach against a swelling trumpet score are juxtaposed with a grandfatherly voice-over >more
100 Days of Summer
Remember back in grade school when you had to write about what you did over summer vacation? Well, if you spent it in St. Pete/Clearwater, it would be a rather long paper. In fact, there’s so much to do in St. Pete/Clearwater that BVK and SP/C created a promotion called 100 Days of Summer. Photo-heavy >more
Blazing a New Trail with Lonely Planet.
BVK may have just pulled off the coup of the year, when it brokered a deal for tourism mega-brand, Lonely Planet to partner with the Beaches of Fort Myers-Sanibel. It is the first time that the world-reknowned travel publisher, has ever partnered with a Destination Marketing Organization (DMO). As a part of the strategic alliance, >more
Yo Adrian.
Congratulations to the Beaches of Fort Myers-Sanibel on winning a 2010 Platinum Adrian award for best “Destination Advertising Campaign” in the world. The campaign, which included TV , print, outdoor, rich media banners and mobile/social marketing components, was chosen from over 1,000 entries from around the globe. Adrian awards are one of the most coveted >more
Who says QR Codes have to be boring?
While QR codes are becoming more common these days, BVK is one of the first to turn these generic black and white inkblots into something approaching a work of art. Using nearly 100 photos shot for St. Pete/Clearwater, BVK worked with 2ergo, a custom QR design firm in Washington, D.C. to push the boundaries. The >more
Exploring the Beaches of Fort Myers-Sanibel. There’s an App for that, too.
Now you can explore the Beaches of Fort Myers & Sanibel using your mobile phone. A new mobile app, created in partnership with Lonely Planet, allows tourists to view smart online maps, and take video tours of everything from the Sandsculpting Festival of Fort Myers Beach, to the wilderness of the J.N ‘Ding’ Darling National Wildlife >more
Leave your Baggage at the Carousel.
In a place where oranges grow from trees, how do you reach the low-hanging fruit? If you’re a travel destination like St. Pete/Clearwater, you get your message in a place where travel is already on their minds. BVK created this poster campaign for Tampa Airport, just an orange’s throw from St. Pete/Clearwater. Messages were designed >more
