Tourism News
All posts related to tourism marketing.
There’s Nothing Like the Surreal Thing.
Salvador Dali was one eccentric dude. So if you’re going to promote a museum devoted to his art, the canvas is wide open (so to speak). Hence the appearance of this ginormous 3-D mustache billboard in downtown St. Petersburg. Carved out of foam and bolted from behind, the ‘stache is a teaser to pique interest >more
Dan’s Back. And He Brought His Speedo
Last summer he created national headlines, as the hilarious pitchman touting the “oil-free” Beaches of Fort Myers-Sanibel. He drank ocean water, wrestled fake tarpon and donned a red speedo, all in an effort to show the world that the Beaches of Fort Myers-Sanibel were unaffected by the Gulf Oil Spill. Now Dan is back in >more
BVK wins second Destiny Award for Lee County VCB
The U.S. Travel Association (USTA) awarded the Lee County Visitor and Convention Bureau it’s “Destiny Award” for the top Complete Marketing/Full Campaign of 2009. The travel industry’s most coveted award marked the fifth time, BVK’s work for the Beaches of Fort Myers and Sanibel Island has earned recognition by the travel industry’s governing body. The >more
No Oil on these Beaches.
As the panic-inducing Gulf oil spill enters its third month, St. Pete/Clearwater asked BVK to help stave off a summer of economic disaster by convincing travelers its pristine beaches are still untarnished and open for business. In combination with radio and TV spots (and live camera beach footage on the SP/C website), this print campaign >more
9 Days. 9 National Spots. Each Aired the Same Day. Are You Kidding Me?
It’s the tourism campaign few people thought could be pulled off, but that everyone has been talking about. In an effort to combat misperceptions about the Gulf Oil Spill, BVK shot, edited and aired a tv spot each day nationally showing that the Beaches of Fort Myers-Sanibel are oil-free. The spots featured “Dan,” a wacky >more
St Pete invades the NY subway.
Sunbathing in New York City during winter can only mean one thing: hypothermia. Offering a balmy, much-needed escape, St. Pete/Clearwater wanted to entice Big Apple travelers to head for “America’s best beaches.” So BVK launched a subway domination campaign in two of NYC’s always-bustling subway stations. Signage at nearly every turn (including train interiors) highlighted >more
Chicago’s Union Station gets a facelift compliments of BVK
Visitors to Chicago’s Union Station this past March were immersed in destination images from The Beaches of Fort Myers & Sanibel on Southwest Florida’s Gulf Coast. BVK bought out one-half of all available advertising at the station or 51 percent of the units at the station. Station Domination surrounded travelers with compelling imagery and repeated >more
Need a little more romance in your life. Visit the Couple’s Beach Lounge.
How do you continue to connect with travelers after they’ve left their romantic getaway? That’s exactly what Couple Resorts asked BVK to figure out when it hired them to help brand the romantic all-inclusive resort brand in Jamaica. BVK’s answer-the Couple’s Beach Lounge. An microsite devoted completely to romance and helping couples find new ways >more
Who are those guys on the beach?
We all know the conventions of travel advertising. Sunbathers on beaches. Kids collecting seashells. Couples hand in hand. But for Florida’s St. Pete/Clearwater area, BVK has launched a decidedly different campaign. Featuring a curious collection of “ambassadors,” from pirates, fire breathers and Scottish highlanders, to sponge divers and even Salvador Dali, the campaign aims to >more
