February 2011
You are browsing the archive for February 2011.
Blazing a New Trail with Lonely Planet.
BVK may have just pulled off the coup of the year, when it brokered a deal for tourism mega-brand, Lonely Planet to partner with the Beaches of Fort Myers-Sanibel. It is the first time that the world-reknowned travel publisher, has ever partnered with a Destination Marketing Organization (DMO). As a part of the strategic alliance, >more
Billboard Mystery Revealed.
They’ve kept Kansas City residents guessing for weeks. A series of simple white billboards with words like, “impossible,” “hopeless” and “unbelieveable,” across them. The mystery finally ended February 10 when it was revealed that campaign is all part of an effort to rebrand St Luke’s Health System, and re-establish their position as the area’s clinical >more
St Luke’s Campaign Gets “Super” Kick-Off.
The Super Bowl. It was a fitting launch pad for the effort to rebrand Kansas City’s top Health System. Not only did the big game prove to be one of the best in history, but it gave St.Luke’s Health System the chance to make a bold statement on the world’s biggest advertising stage. And a statement >more
Yo Adrian.
Congratulations to the Beaches of Fort Myers-Sanibel on winning a 2010 Platinum Adrian award for best “Destination Advertising Campaign” in the world. The campaign, which included TV , print, outdoor, rich media banners and mobile/social marketing components, was chosen from over 1,000 entries from around the globe. Adrian awards are one of the most coveted >more
