Catalog Disguises as a Magazine
For MasterCraft Boats BVK did the opposite of what every other boat manufacturer in the industry does. Instead of creating another traditional product line catalog, they approached it like it was a lifestyle magazine. Something that would live on the coffee tables of brand lovers and water sports enthusiasts for the length of the season. And most importantly, that would give an aspirational peek into the exclusive club of champions that ride behind the best-Mastercraft Boats.
