AI Scorecard
Everyone is asking AI about your school.
Make sure it answers.
Prospective students, alumni, donors, journalists, peer institutions, employers and the public are all turning to ChatGPT, Claude, Gemini and others for the story of who you are. Get a free, custom report showing exactly how your institution is being represented — and where the gaps are hurting your enrollment, brand and reputation.
71%
of Gen Z use generative AI to research colleges and programs
4/5
campus marketing teams have no system to monitor AI search results
3X
share-of-voice gap we typically find between AI ready schools and peers
2026
the year AI search becomes table stakes for higher ed marketing
How to Get Your University’s AI Visibility Scorecard
From sign-up to strategic scorecard in two weeks.
1
Submit your info
Tell us about your school, your website and the five peer institutions to benchmark against.
2
We run audit
50+ realistic prospect prompts tested across ChatGPT, Claude, Gemini and Perplexity — every response scored.
3
Get scorecard
A clear, visual PDF with your AI Visibility Score, peer comparisons, gap map and prioritized fixes.
4
Present Findings
A BVK strategist walks your team through findings and the 90-day plan to close the gaps
What You Get: The Scorecard
The factors that determine how AI talks about your school.
Each scorecard grades your institution on the six factors that drive AI answer quality across enrollment, brand, and reputation contexts — then benchmarks you against five peers you choose.
Brand Recall
Does AI mention you when prospects ask unbranded category questions?
Brand Sentiment
Is the AI-generated portrayal of your institution positive, neutral, or off-brand?
Program Visibility
Are your signature programs and differentiators surfaced or buried?
Source Authority
When AI cites sources for claims about your school, are they yours or someone elseʼs?
Share of Voice
How often you appear in head-to-head comparisons with peer institutions.
Content Gaps
Topics prospects ask about where your owned content is thin, missing, or unindexable.