Putting Your Brand to Work: Retention and Student Engagement
In the “Putting Your Brand to Work” blog series, I’ll explore four of the most important uses of brand in higher education, and some best practices for each. When colleges…
Author: Greg Summers
Putting Your Brand to Work: Fundraising
In the “Putting Your Brand to Work” blog series, I’ll explore four of the most important uses of brand in higher education. Nearly every college and university relies increasingly on…
Putting Your Brand to Work: Student Recruitment
In the “Putting Your Brand to Work” blog series, I’ll explore four of the most important uses of brand in higher education. Given the enrollment challenges many colleges and universities…
Before You Brand: Organizing Your University MarComm Office for Success
Marketing in higher education can be especially challenging. Many university leaders place unrealistic expectations on their marketing teams, as if simply “telling our story better” can substitute for the kinds…
Brand is Culture: Your Most Important Audience is Internal
On most college and university campuses, talking about the organization’s brand can be risky. At best, such discussions are met with indifference or maybe eyerolling. At worst, they can be…
Brand is Strategy: Your Strategic Plan is Likely Missing It
As a former faculty member and provost, I’ve participated in my share of strategic planning in higher education. Annual department work plans, five-year university plans, state-level system plans. I can…
Brand is Experience: Your Actions Speak Louder Than Your Marketing
As a former provost, the best part of watching my university launch a new brand wasn’t seeing the new ads on social media or the signs on campus buildings and…