Travel Insights: Travel Hacking
In an age of “hacks” to make life a bit easier, travelers are taking measured, savvy approaches to trip planning. As they aim to maximize every dollar, day off, and…
Author: Victoria Simmons
Travel Insights: Shifts – Travel Industry Evolution for the Transformation Economy
Travel isn’t just about where people go anymore. It’s about who they become along the way. As expectations shift, destinations have an opportunity to move beyond promoting experiences and start shaping meaningful, lasting impact for the…
Travel Insights: Comforting Escapes
From Jellycats to Labubus, culture is signaling a collective craving for comfort, with travel as the ultimate antidote. Travelers are seeking slow escapes and luxury comforts along with the approachability…
Travel Insights: The AI-Powered Travel Journey
Key insights from our latest deep-dive on how AI is redefining the end-to-end traveler experience. AI is no longer an emerging disruptor in the travel space—it’s quickly becoming the infrastructure.…
Travel Insights: Cleansing Escapes
Cleansing Escapes: The Rise of Wellness Travel in Uncertain Times Even when the world pauses, the desire to explore never fades. In fact, times of transition and turmoil often call…
Travel Insights: Holiday Holidays
The holiday season is upon us and that means many Americans are making decisions between staying home, traveling to visit friends and family or setting out on a fall or…
Travel Insights: Travel Catalysts
Travelers are driven by cravings and must-have experiences that are manifesting in a sense of spontaneity in their trip planning. Nearly three in five travelers reported having no specific destination…
Travel Insights: The Positive Impacts of Travel
Travel has a profound impact on our society and our lives. It is an incredible economic engine fueling communities, producing an economic footprint of $2.8 trillion, and supporting more than…
From Experience to Transformation
What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One where spending shifted toward experiences over services. That…
Travel Insights: Gen Z and How They Are Changing Travel
The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are already reshaping travel products and experiences. This emerging generation, spanning…