Business to Business.
Better Business Begins with Deeper understanding.
The B2B Challenge
As B2B marketers, your job is as complex as the products and channels you are managing. Not only are you creating and deploying innovative products and solutions, you’re tasked with relevantly positioning the brand, managing sales enablement, generating leads and content management. On top of that, you’re asked to show a measurable return on your investments.
Strong Brand Research
We know from experience, the strongest and most successful B2B campaigns are born out of strong branding founded in research. By developing a deep understanding of the core values of your audiences and decision makers, we can tap into the behaviors that drive their decisions in both their personal and professional lives and generate a measurable increase in conversion on your marketing campaigns.
How We Make It Happen
Brand Strategy
Creative
Earned/PR
Account Based Marketing Strategy + Execution
Lead Generation
Website Strategy + Development
Content Strategy, Development & Management
Trade Shows
Ultimately, we do all this with the goal of improving lives. Whether it be by showing how life inside the home can be made wonderfully better by the siding that goes on the outside of the home, or helping homeowners tackle their lawn care quicker with the newest technology so they can get back to living their fullest lives.
B2B Work
James Hardie
Injecting Brand Relevance into a Low-Interest Category
Most consumers do not think about home siding, much less about specific brands of siding. BVK saw an opportunity to create an emotional connection and deliver it with surgical precision.
Want to learn more about BVK B2B marketing?