Account Executive, Social Media Content + Engagement

BVK is a top 25 independent marketing and advertising agency with headquarters in Milwaukee, Wisconsin and offices across the country. Founded in 1984, the company offers a comprehensive range of integrated services and specialized skills to build programs that move consumers to engage and take action. Focusing on the pillars of healthcare, travel & tourism, higher education and consumer products industries, we are structured as a series of specialized teams integrated seamlessly under one roof.

Job Overview

BVK is seeking a skilled Account Executive, Social Media Content + Engagement—a social media savvy individual who is a strong writer and creative thinker with demonstrated experience in developing, implementing and managing social media content and social-first consumer engagement strategies.

Job Description

The Social Media Account Executive will understand the role of social media in brand building and have a strong foundation to create compelling stories that drive engagement. A passionate and energetic communicator, you should be well-grounded in social media content development, consumer engagement + evangelism, campaign monitoring and reporting. We are seeking an enthusiastic professional who has incredible attention to detail and can manage multiple projects concurrently. Professional experience in other forms of creative writing and influencer marketing a plus.

Job Qualifications

The Social Media Account Executive is a creative thinker who can write effective social media plans, understand how social media tools are used to listen, build ideas, communicate and engage with consumers and build brand movements.

• Bachelor’s degree in business, marketing, communications, public relations or related field required
• 2- 4 years of agency or other relevant social media execution experience
• Demonstrated experience with social-first content planning creation is a must
• Ability to collaborate with the larger earned media and creative team to bring a vision to life
• Strong writer with the ability to understand and write within distinct brand voices and guidelines
• Passionate and curious social media consumer, always interested in learning and constantly looking to explore the latest platforms and content types
• Experience within BVK’s verticals (Travel/Tourism, Healthcare, Education, B2B and/or CPG) is preferred
• Familiarity with social management and listening software (such as Sprinklr) a plus
• Experience successfully writing, developing and executing social campaigns (Facebook, Instagram, Twitter, LinkedIn) with demonstrated results is required
• Professional experience with YouTube, TikTok, Tumblr preferred

Must have working knowledge of agency services – media, account services, promotions and digital.

In addition to managing tasks with clients, the Social Media Account Executive will be expected to take a hands-on role with team assignments, from vendor communication and coordination, to writing and publishing as well as client communication.

While this role will not directly execute social media targeting, promotion or budgeting, it is expected that you have a working understanding of those functions and how they tie to social media strategy, content development and engagement. You must also have working knowledge of monitoring and the importance of analytical insight to convey impact of efforts when reporting.

Must be able to lead projects and communicate to internal and remote stakeholders, employ new technologies to help bring efficiencies, assist in development of social media plans and write social content posts

Maintain integrity of our agency work as it relates to branding and social media efforts.

Compensation & Benefits

Salary commensurate with experience. Competitive benefit package. Casual / fun working environment.

bvk is EOE/M/W/Vet/Disability.