Case Study  |  Wyoming Office of Tourism

That's WY

The Challenge

  • The Solution

    Research told us our target market was curious, intellectual, theoretical and interested in understanding things on a deeper level, even an existential level. Asking “why” was built into their DNA. They needed more than events and attractions to lure them to the state. They needed answers.

    The integrated “That’s WY” campaign branded the authentic western experience in a way no other state could, endlessly and emphatically answered the question “why visit Wyoming?”

    The Results

    People viewed original content

    +2m

    People actively engaged with the brand

    +620k

    New leads generated

    +40k

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