Just Beyond Your Screen
Go RVing
Public Relations
Agency of Record: January 2025-Current
How BVK’s Influencer + PR Strategy Elevated Go RVing
To reach potential new U.S. RV owners with the goal of ultimately enticing them that an RV could be a good fit for their lifestyle, in 2025 BVK assembled a spring influencer campaign for new client Go RVing which comprised of 14 macro and micro creators which was extended through strategic media relations support.
How It’s Relevant
- Influencer Marketing
- Public Relations
- Content Development
- Social Media Amplification
End Goal
Through inspiring and aligned creators from Go RVing’s (4) core audiences—outdoor families, adventurous young adults, empty nesters and multicultural travelers—BVK’s influencer program will showcase how RVing unlocks a lifestyle of abundance and freedom—enabling travelers to live fully and without some of the typical barriers in traditional travel. The campaign focused on building awareness of the adventures that await travelers just beyond their door and how they can support their travel goals with Go RVing’s resources.
What We Did
- To lay the groundwork, BVK developed an influencer marketing strategy and deployed a creator RFP inviting top-tier influencers to apply for the campaign.
- Vetted over 100 influencers ultimately negotiating and partnering with 14 creators for the spring season where BVK managed all creator campaign materials including contracting, itinerary and campaign brief planning, FTC content optimization, reporting and more.
- As an extension to Go RVing’s new creative advertising campaign, developed by BVK, “Just Beyond Your Door”, we created a specific PR campaign that laddered up to the influencer program and was extended through PR tactics including press release development, media relations outreach and content creator support.
- Developed and managed a national consumer-focused travel contest, Just Beyond Your Door Sweepstakes.
- Led end-to-end management of Go RVing’s celebrity partnership with Rob Gronkowski—driving strategy, contract and talent management, content development, and execution to authentically position RV travel as a fun, accessible lifestyle through a high-impact, culturally relevant voice.
- Worked with influencer talent to develop deliverables for Go RVing’s owned and operated channels including blogs, high-res images, video clips and YouTube Vlogs.
- Collaborated with Go RVing’s paid media agency to optimize the influencer content to reach additional paid audiences across Meta, Pinterest and YouTube.
- BVK social media team provided monthly strategic support to Go RVing internal social team with content amplification opportunities, community management best practices and trend spotting for Go RVing organic social channels.
- As Go RVing’s PR agency of record, we also execute an on-going integrated earned media strategy featuring always-on media relations outreach spanning proactive and reactive pitching to ensure the RVing stays top of mind among consumer and trade editors tapping into trends like outdoor adventure and travel insights.
