Turning Discovery Into a Shared Dream.

Unversity of Colorado Anschutz Medical Campus

Brand + Creative + Paid Media

Client since 2023

The University of Colorado Anschutz Medical Campus and BVK partnered to
position Colorado’s premier academic medical center as a national leader in health
innovation. The “Where Dreams Live” campaign connected the university’s research
enterprise, academic mission and patient care to tell one unified story of discovery
driven by human imagination.

How It’s Relevant

Demonstrates the evolution from
a regional academic brand to a
national healthcare innovator
Elevates awareness and pride
among Colorado residents, donors
and peers
Redefines healthcare storytelling
through culture, creativity and
collaboration

End Goal

Cement CU Anschutz’s reputation as the only powerhouse academic medical campus in the Rocky Mountain West
Prevent patient outmigration to coastal competitors such as Mayo Clinic and Johns Hopkins
Establish a cohesive brand platform linking research, innovation and care
Build emotional connection and advocacy among CO influencers + academic peers, alumni/donors and the public

What We Did

Conducted a full brand and competitive audit across top-tier academic medical centers
Led a research-based positioning and
strategy workshop to define CU Anschutz’s unique value
Developed the “Where Dreams Live” and
“Never Dream Alone” creative platforms
Created important local partnerships,
including the Colorado Symphony
Deployed an integrated media strategy
designed to build awareness, reputation and pride in Colorado