Cause Marketing.
Creating Change Through Purpose-Driven Creativity.
Serve Marketing
At BVK, we believe that great brands don’t just sell, they serve.
That belief inspired the creation of Serve Marketing, the nation’s first and only all-volunteer, nonprofit advertising agency. Founded by BVK’s Gary Mueller in 2002, Serve was built to bring world-class creativity to causes that can’t afford it.
Every campaign is powered by BVK volunteers—writers, designers, strategists, producers—using their talents to spark awareness and drive change on issues that impact our communities most.
Showcasing Impact
Since its founding, Serve Marketing has produced hundreds of campaigns for over 100 nonprofits, touching millions of lives nationwide. Our work has been recognized for its boldness, emotional honesty, and measurable impact—shifting public attitudes and inspiring community action.
From sparking statewide conversations about human trafficking to helping drive one of the largest declines in teen pregnancy in Milwaukee’s history, Serve demonstrates what’s possible when creativity and compassion work hand-in-hand.
What We Deliver
Serve Marketing’s work spans causes that demand courage, empathy, and innovation.
Each campaign is rooted in behavior change, cultural understanding, and emotional truth.
Human Trafficking
We shine a light on the hidden realities of trafficking, empowering communities to recognize the signs, support survivors, and advocate for stronger protections. Our campaigns spark dialogue—and action—against one of the world’s most urgent human rights issues.
STD Prevention
Breaking stigma takes bravery. Serve’s sexual health campaigns confront taboos head-on, using humor, honesty, and cultural insight to inspire safer behaviors and normalize prevention.
Domestic Violence Awareness
Through raw, emotional storytelling, Serve gives voice to survivors and motivates communities to stand up, speak out, and end the cycle of abuse.
Public Health
Serve uses strategic, data-driven creativity to advance health equity and well-being—from vaccination awareness to health literacy—driving community-wide behavior change.
Mental Health
Mental health deserves the same visibility and urgency as physical health. Serve creates campaigns that normalize help-seeking, reduce stigma, and foster understanding. By connecting people to resources and starting hard conversations, we help communities recognize that mental health is health.
Early Childhood Education
By elevating the importance of early learning and family support, Serve helps parents, educators, and policymakers understand how the earliest years shape a lifetime.
Teen Pregnancy Prevention
Serve’s provocative, award-winning campaigns have helped reduce teen pregnancy rates by challenging perceptions and sparking honest conversations about consequences, responsibility, and hope for the future.
Let’s Create Change Together
Whether you’re a nonprofit ready to amplify your message or a brand committed to driving change, we’d love to collaborate. Join us in proving that creativity can do more than capture attention—it can change the world.
BVK is proud to support Serve Marketing and their mission.
Want to learn more about BVK cause marketing?