Angelic Bakehouse came to BVK looking for guidance on a true mission and cause marketing platform that embodies the equity and purpose for the brand. To elevate its donation efforts in Wisconsin to support families during Covid-19, BVK helped Angelic launch its “Loaf You” bread donation program.
To date, 100,000 meals or 6,000 loaves have been donated and BVK’s efforts helped drive 2.4 million impressions with local outlets, several high-quality business features, and a mention in The New York Times.
A smart strategy can make a great impression. And that’s precisely what happened within the first 5 months of scope. BVK’s overall earned media efforts tallied over 591 million impressions with national consumer coverage – more than double the results compared to this timeframe last year. Impressive, isn’t it?
To highlight Angelic’s differentiators of unique recipes and nutritional benefits, BVK targeted nutrition experts and lifestyle storylines. Our exposure strategy scored us 52 high-quality placements in top-tier outlets like the TODAY Show, New York Times, Good Housekeeping and more. Tell us where you want to be. We’ll find a way to get you there.
When you work with BVK you get a smart team that can make a little go a long way. We do it time and again – and it’s a force multiplier our clients expect from us. Angelic was just a recent example, as our carefully targeted media strategy created $20.3 million in advertising value equivalency. That’s a lot of dough.