This free workshop was developed specifically for Banking C-Suite and Marketing Executives. We’ll guide you through BVK’s proprietary process of uncovering and operationalizing a core marketing position your prospects will crave, while driving loan and deposit growth and profitability. We’ll come to you at no cost to listen, learn and walk through our workshop—and we’ll provide the best counsel on brand and business strategy so that you and your team can take immediate action. Think of this as being able to take us for a complimentary $25,000 test drive before deciding whether we would be a good agency partner for your organization. This is a no-strings-attached offer. You will have absolutely no obligation to us for anything after this meeting.
Your bank can carve out a unique position by looking outside of category conventions like features and benefits. Shift the thinking from what you sell to why you truly matter to your customers. What core human value does your organization share with your target audience? As human beings, we use our values to determine our own sense of right and wrong, to make choices about who we are as individuals, and who we want to become. Because these values represent the guiding principles we use to navigate our lives, we either consciously or unconsciously gravitate towards brands that reflect those values. Shared values are the foundation of meaningful brand and customer relationships. Think how Harley Davidson positions on freedom. How Coca-Cola positions on happiness. And how Dr. Pepper positions on individuality. Jim Stengel, ex-CMO of Proctor & Gamble and current adjunct professor at UCLA’s Anderson Graduate School of Management, found that brands that position on ideals, like values, out-perform the S&P 500 by nearly 400%.
BVK is a breath of fresh air in the agency world.
Throughout the six-hour working session, we’ll share the science behind our effectiveness as we layout strategies for developing and activating a values-based brand position.
I. Our Theory of the Case
• Banks tend to say and sell the same things. Customers see no real difference. But what if you could offer something unique that people crave more of, or feel is missing from their lives? Something that has nothing to do with rates, online apps or branch locations, and everything to do with your brand?
II. Neuroscience, Deposits and Loans
• Gain an understanding of the neuroscience behind how your customers and prospects make their financial decisions, along with the levers you need to pull in order to trigger the desired emotional and behavioral responses that drive business growth.
III. What, Why and How To
Go inside the “black-box” to learn the process of aligning a brand to core customer values as a means of creating distinctive brand experiences people crave. Get tips on what to do, how to do it, and why every step in the process is important to achieving the desired outcome.
IV. BVK Brand Building Simulator
• Using a competitive scan of your market and competitive data you provide, BVK will walk each participant through a set of tools to build a market-disruptive brand. Tools and tactics will be provided and a printout of a market simulation model delivered to each participant.
V. Branding in a “Post-Bank” World
• What if people woke up one-day and decided they didn’t need banks? Would your brand survive? We’ll look at the reinvention of what a bank looks like through the lens of what people want as a platform for aligning what we say about ourselves with how they want to experience your brand.
VI. Beyond “Working Alone, Together”
• We’ll close with a “Hyper-Hack” that models a process for crowd-sourcing inspiration from your customers and rapid prototyping service features and operating model innovations that deliver distinctive, value brands to target customer cohorts.
BVK is so much more than our advertising agency…their expertise and impact extends to every inch of our company.
What you’ll leave with:
• New insights for what matters most to customers when choosing financial services
• Gaps in your current brand’s performance - which competitors are likely exploiting to steal business
• Step-by-step guide for developing a values-based brand position
• Best practices for using your new brand to generate loan and deposit growth
• Tools for your business units to sell profitable, multiline relationships