Education.

Creating Deep Connections to Stand Out in a Crowded Market.

Our Expertise

At BVK, our work is designed to help higher education institutions stand out in a crowded market by forging deep, meaningful connections with prospective students, alumni, community members and more. We transcend the industry norms of emphasizing features and benefits, instead spotlighting the unique emotional and cultural attributes that make your institution distinctive. In the competitive landscape of higher education, recognizing and harnessing these emotional connections can transform a university’s expression and delivery.

Institutional Brand
Enrollment Marketing
Fundraising
Rankings & Reputation Management
Alumni Engagement
Athletics

How We Help Universities

Research, Brand Positioning & Brand Integration

Gathering and analyzing information about your audience, competitors, and the overall EDU landscape is essential to making informed decisions about brand strategy, positioning, and messaging. Incorporation of your brand’s position and values across all of your operations ensures consistency and reinforces your brand in the minds of consumers.

Focus Groups
Admit/Decline Surveys
Student/Alumni personas
Brand Framework & Positioning

Brand Activation Plans
Internal Brand Integration Plans
Gap Analysis
Competitive Audits

Video & Creative Production

Visual storytelling that delivers compelling and memorable experiences through your digital campaigns and broadcast advertising is essential for building brand identity, establishing emotional connections with your audiences, and driving desired actions.

Image library audit
Campus Tour videos
Social First Video
Brand Anthem

Collateral Suites
Short & Long Form Content

Paid Media

Paid media complements earned and owned media efforts to drive traffic and conversions. Its effectiveness hinges on strategic planning, continuous optimization based on data insights, and alignment with overall marketing goals.

Reputation Building
Full Funnel Media Campaigns

Market Analysis
Alumni Engagement
Advancement Campaigns

Experiential & Events, Public Relations,
Communications

Experiential and events marketing focus on creating memorable interactions with consumers, while PR and communications aim to manage reputation, build relationships, and effectively communicate brand messages to key stakeholders. Together, these disciplines a play crucial role in shaping and enhancing a brand’s image, fostering engagement, and driving long-term success.

Earned Media Strategy
Thought Leadership
Reputation & Crisis Management

Social Listening
Campus Tour Experience
Campus Event Strategy

Enrollment Marketing
Services

Our comprehensive enrollment marketing services are designed to attract, engage, and convert prospective students at every stage of their journey. We offer a seamless integration of strategies, from initial interest through to enrollment, ensuring your institution stands out in a competitive landscape. Our expertise spans across market demand analysis, communication audits, audience segmentation, and full-funnel media campaigns, all tailored to maximize your enrollment outcomes.

Enrollment Comm Flow Analysis & Development
Enrollment Communication Strategy & Messaging Framework
Admissions Collateral Suite
Student Journey Mapping
Historical Enrollment Analysis
Optimize Student Search: Email & Digital Campaigns
New Program Launch Strategy

Data Analytics

We provide expert consultation focused on optimizing admissions and enrollment processes, while the university’s family of websites serve as digital platforms for engaging and informing visitors and potential students. Data analytics provide insights to drive strategic decisions and improve organizational performance across these platforms.