Ileana Aleman-Rickenbach

Executive Creative Director

What role do you play as part of BVK Leadership?

I see myself as an agent for integrated change—part creative, part strategist and part cultural decoder. I am very mindful not to compete with the teams and merely try to inspire them directionally.

We encourage everyone to take ownership and pride in the creative product so everyone from planners to creatives to accounts all feel free to throw out creative solutions. It’s a level playing field and the best idea always wins.

 

What do you think makes BVK unique as an agency/why do you choose to work at BVK?

BVK has created an inclusive environment where risk-taking and innovation aren’t perceived as dangerous for your career. The conceptual thinking you find in BVK is a rare and powerful ingredient.

Our local Miami office has been able to make the agency’s vision their own—we’re free to tweak, refine or reimagine the approach as we see fit to make it work in context and in-culture.

 

What unique perspective or talent or interest or experience do you bring to the agency and how does it add value to your leadership and client work?

As a Latin American woman, you have to fight a little harder and work a little harder to be heard. Overcoming those challenges has made me more innovative, more resilient, braver and ingenious.

 

What is one piece of advice you’d give to any client?

We can set the bar based on what everybody else in the industry is doing, or we can look at where consumer behavior going and say, “Let’s get there.”

By using futuristic thinking to pinpoint trends and telltale signs of what’s to come. The client and the agency can light the fire of creativity, together.

Problem Children