Matt Herrmann

Creative Director

What role do you play as part of BVK Leadership?

I’m a creative director charged with leading the creative teams toward work that is category changing.


What do you think makes BVK unique as an agency/why do you choose to work at BVK?

I choose to work here because BVK offers creative freedom and the chance to do work that makes a difference.


What unique perspective or talent or interest or experience do you bring to the agency and how does it add value to your leadership and client work?

I bring 20+ years of experience in solving problems for clients. I think of myself as a code cracker.


What’s one piece of advice you’d give to any client?

Don’t test creative in focus groups. Trust your instincts. Go with your gut.