Mike Eaton

What role do you play as part of BVK Leadership?

My role is to build and bring to market new consulting competencies that help BVK clients align their business and brand strategies with their annual operating plans to garner market growth. In the purest sense I am extending the BVK brand to new services that can enhance the return on client investment in legacy BVK creative and marketing services.

What do you think makes BVK unique as an agency/why do you choose to work at BVK?

The BVK culture is strong. It stretches people to not only extend their own capabilities but challenges people to work effectively in teams where the value of the whole is greater than the sum of the individual talents in the group. I find that especially rewarding. I love being challenged and my peers within the agency continually push me to do better and more for our clients.

What unique perspective or talent or interest or experience do you bring to the agency and how does it add value to your leadership and client work?

I come from the operations side of integrated health systems. I understand the critical importance of aligning strategy, communications and operations and have had extensive experience and responsibility doing just that. In that way my perspective is unique and my experiences can help extend the BVK core competency beyond the marketing department and into the C-Suite.

What’s one piece of advice you’d give to any client?

Challenge your assumptions and conventional wisdom. There are a lot of entities out there that will teach you how to benchmark to someone else’s three-year-old best practice. To succeed in fast-changing markets clients must instead start with a clean sheet and create their own best practices by challenging conventional wisdom.