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Josh Dodson

VP, Analytics & Performance Marketing 

Josh brings more than 20 years of experience turning marketing data into measurable business outcomes. He leads analytics, attribution and performance marketing at BVK, helping organizations understand what’s working, why it matters and where to invest next. His expertise spans Marketing Mix Modeling and predictive analytics, connecting marketing investment to real-world impact across complex, high-consideration categories. 

Prior to joining BVK, Josh held leadership roles across analytics and marketing strategy, partnering with organizations to build smarter, more accountable marketing systems. A former adjunct professor, he holds multiple graduate degrees including a master’s in Internet Marketing and has completed doctoral work in Leadership. Josh is also a frequent conference speaker and is currently authoring a book on Marketing Mix Modeling.