Changes in traveler sentiment and the impact of pandemic safety protocols have exposed the devastating effects of reliance on single-source funding. They have also significantly impacted a destination organization’s ability to adapt to shifts in industry and consumer needs. The underlying tenets of this chain of events are neither new nor unexpected. But the outcomes have been greatly accelerated by the current disruptions. This series was developed to provide valuable insight, evidence, and action plans that will help destination executives build the destination organization of the future.
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