The Current

Thoughts on industry trends from your BVK friends.

BVK Travel Insight: Impactful Travel Advertising

September 30, 2022  |  Matt Stiker

Travel & Tourism

Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that travel – as an industry – has reawakened. And by virtue of the significant spend across pretty much all platforms, its reawakened with an urgency that hasn’t been felt for a while.

In fact, Phocuswire reports that earlier this year, spend among travel advertisers was up 43% over last year to nearly $623 million. That’s a whole lot of brands smacking their alarms off, throwing the covers aside, slipping on the slippers and making the coffee kind of reawakening.

So, this issue of BVK’s Travel Insights goes back to the essence of what advertisers do – advertise – and shares some trends we’re seeing in some of the latest and greatest travel advertising.

This is creative work that remains bread and butter for most agencies, and it’s work we like to think we do exceptionally well. And not surprisingly, that same Phocuswire article states that TV and digital display advertising have increased 93% and 250%, respectively, compared to the same period in 2021. You may say what’s old is new again, but we say if it works make it work for you.

The insights deck (easily accessed via one click below) reveals

To shamelessly paraphrase Ferris Bueller as he lay in his bed at the end of the movie, “Advertising moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” We encourage you to stop and look around at the downloadable insights deck at the link below. Then smack that alarm, throw those covers aside, get those slippers on and get that coffee going. You have ads to make.

If you’d like to have a no obligation conversation with us about any or all of the above, by all means feel free to shoot me an email at [email protected].

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