Southwest Vacations a Hit with New Year’s Eve Spectacular

January 8, 2015  |  BVK

Travel & Tourism

With new nonstop international flights to popular beach destinations, Southwest Vacations needed to launch this new offering that is outside the scope of what their brand is normally recognized for. BVK partnered with another well-known brand — Hard Rock Hotels — to create an entertaining and engaging brand footprint as the presenting sponsors of Baltimore’s New Year’s Eve Spectacular. The space included a branded music stage featuring an energetic cover band, a green screen photo station, branded New Year’s Eve giveaways such as foam hats and light-up wands, and a warming area with hot coffee. The Southwest Vacations station was the only interactive area at the event, and as such was the most talked about space at the event, with the host organization expressing that the space was so grand that it even overshadowed the main stage. Even better, the event resulted in 2.8 million impressions throughout the promotional lead-up, with 50,000 event attendees and follow-up coverage in local media outlets.


is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...

September 30, 2022

BVK Travel Insight: Impactful Travel Advertising

Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that trave...

August 30, 2022

BVK Travel Insights: Tourism x Locals

Anyone who attended the Destinations International Annual Conference in Toronto or U.S. Travel’s ESTO in Grand Rapids over ...

July 28, 2022

Travel Insights: Tailored Travel

As the travel industry continues to expand and evolve, vacation options have become more plentiful with the ability to find o...

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...