Hello, Foxtrot Content Studio
BVK is excited to announce the launch of Foxtrot Content Studio. Created as a response to the growing market demand for faster, more efficient and cost-effective content creation, this new division of BVK enters the creative services scene to cater to clients with needs for specialized content development and customer engagement programs that are not being met by more traditional agency production models.
Foxtrot offers an agile approach to strategic content planning and production development services for video, photography, written and print production across a wide variety of media platforms and for diverse industries and audiences. But the offering isn’t limited to marketing and communications; capabilities include content solutions for human resources assets, training and development programs and the content needs of the executive suite, as well.
Foxtrot is laser-focused on content production that preserves brand voice beyond the traditional paid media channels — TV, radio, print, digital and out-of-home — providing a strategy-driven yet budget-friendly partner of choice for brands whose dollars and attention are increasingly fragmented across more channels than ever before thanks to an ever-changing media landscape.
“Organizations are struggling to keep up with the increasing need for more efficient multimedia storytelling and production capabilities,” said Sara Meaney, managing director of Foxtrot and BVK. “The formula for brand success has changed irreversibly. Now it requires new skills, specialized knowledge of channel optimization and a deep understanding of how consumers interact differently within each channel. Foxtrot resolves that need by relieving the pressure through strategy, specialization and efficiency.”
And this isn’t our first rodeo. Foxtrot has been delivering resourceful content strategy and production programs to clients for a considerable amount of time, beginning as a parallel production service offering from right here within its BVK launching pad. With the increasing importance of brands’ owned media channels — social, email, website, sales collateral, trade shows, etc. — propelling drastic changes in the marketing landscape and the new expectations of consumers within those channels, Foxtrot has grown to become a highly sought-after solution for agency of record clients as well as those seeking to augment their programs with more compelling content to better engage their audiences.
“The official launch as a separate operating division results in a continued ability for Foxtrot to offer nimble, strategic content solutions to existing BVK clients. And it also positions us to act as a complementary service partner for brands that can benefit from the synergy of a supplemental, complementary production partner,” Meaney added.